AI agile coaching, grounded in your own data

One honest assessment. Coaching for every role.

Your team answers a few real questions about how they work. Sparkirel reads the answers and gives Scrum Masters, Product Owners, RTEs, and Portfolio leaders their own next steps. Choose the role and the coaching speaks to it. The same truth, useful at every altitude.

Free to start. AI coaching. Privacy first. Built in Sweden.

10
Agile frameworks
Every role
From team to portfolio
Privacy first
Your data stays yours
Sweden
Where it is built

How it works

Three steps, built into the name

Sparkirel joins spark and spiral at the root. The product works the same way: a moment of clarity that opens up, layer by layer.

Spark

One honest assessment

Your team answers real questions, drawn from the framework you already use. SAFe, Spotify, LeSS, and seven more, or a set you write yourself. It takes minutes, not a workshop.

Spiral

Insight at every altitude

Open the same results and ask for coaching framed for your role, whether you sit as a Scrum Master, a Product Owner, an RTE, or a Portfolio leader. Pick the lens and the chat and reports shift their emphasis to fit. Silos start to break when teams find others who solved what they are stuck on.

irel

Coaching that stays real

The AI never hands down a verdict. It shows options pulled from your own answers. You keep the ones that fit, track them as actions, and the next assessment shows whether they worked. Powered by Claude, with personal data stripped before it sees a word.

Our story

It started with teams who were stuck

We kept meeting teams face to face. Same questions, same conversations about getting better. Many of them knew they needed to improve but could not see how. Training helped. Talking to colleagues helped. What they really wanted was a coach in their ear with ideas made for their situation.

Good agile coaches are expensive, and they are human. Sometimes biased, sometimes shaped by who they report to. Even the best of them cannot hold every idea the field has produced.

Then one of our founders asked a simple question. What if we took the assessment answers and gave them to AI?

What came back surprised everyone. Every role in the portfolio, from Scrum Masters to Portfolio leaders, suddenly had their own coaching, drawn from their own answers. Not a list of orders. A set of options they could pick from, based on where they actually stood.

The best part was what it set off. Teams started talking across the org. Silos opened as people found others who were strong where they were weak. A wave of real improvement spread on its own, driven by the teams themselves.

After living that, one founder knew more teams needed it. Old engineering habits woke up, helped along by a lot of strong Swedish coffee.

Priced at cost

We are not here to profit

Sparkirel is free to start. When you need more, Growth is €2.90 a month and Scale is €9.90, priced to cover what it costs to run: the servers and the AI, and nothing more. We charge just enough to keep it alive and keep people invested enough to use it, so more teams can. No campaign, no countdown. If we ever put real commercial effort behind it, prices could rise, but you will always know exactly what you pay.

Privacy first

The AI works on answers, never on people

Insight should not cost you your team's privacy. Every tier gets the same protection, free ones included.

Built on Claude

Anthropic does not train its models on your data.

Stripped before sending

Emails, names, and numbers are removed before any text reaches the AI.

Name anonymiser

Swap real team names for playful ones on every tier, free included.

GDPR and EU data

Export or delete anytime. No third party tracking, ever.

Give every role its own coach

Start free, run your first assessment in minutes, and watch the conversation spread.