The first two letters, sp, are the shared root of spark and spiral. That overlap is the whole idea: one honest conversation that opens up, layer by layer, and reads differently for every role that looks at it.
The moment of clarity an assessment creates. The flash where a team finally sees itself.
The helix in our mark. One truth that looks different from every angle, for every role that reads it.
Iridescent and real. Insight that is both luminous and grounded, inspiring without losing its footing.
The spark of the spiral. One truth, useful at every altitude of your organisation.
What Sparkirel is
Your team answers a short, honest assessment in the framework it already uses: SAFe, the Spotify model, LeSS, and more. Sparkirel reads the answers and gives every role its own coaching: a Scrum Master gets facilitation moves, a Product Owner gets value and backlog focus, an RTE gets program-level flow, a portfolio leader gets the few moves that matter. The same truth, framed for whoever is reading it.
It never hands down a verdict. It shows options drawn from your own answers, and you keep the ones that fit. It runs on Claude, with personal data stripped before any text reaches the AI. Built in Sweden, privacy-first.
How it started
We kept meeting teams face to face. Same questions, same conversations about getting better. Many of them knew they needed to improve but could not see how. What they really wanted was a coach in their ear with ideas made for their situation.
Good agile coaches are expensive, and they are human, sometimes biased, sometimes shaped by who they report to. Then one of our founders asked a simple question. What if we took the assessment answers and gave them to AI?
What came back surprised everyone. Every role suddenly had its own coaching, drawn from its own answers. Teams started talking across the org, silos opened, and a wave of real improvement spread on its own, driven by the teams themselves.
That is what Sparkirel is built to set off, again and again.
Sparkirel was previously known as ImprovoMagic. Same team, same product, a name that finally says what it does. If you arrived looking for ImprovoMagic, you are in the right place.
Run your first assessment in minutes and watch the conversation spread.